One of the foremost common misconceptions about impulse goods is that they are bought irrationally. Although such purchases don’t seem to be preplanned, they satisfy consumer needs, and so cannot be viewed as wasteful. Goods falling into this cluster are referred to as convenience goods – they’re the goods that the consumer typically purchases frequently, immediately, and with a minimum of effort compared to buying. These are goods that buyers need to shop for with as very little problem and physical effort as possible.
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- In today’s globalized competitive environment, this leading position must be defended with greater dedication than ever before.
- The distinctive feature of specialty goods is that the customer will explore for solely a selected brand.
- With our value-driven and innovation-led methods and