Marketing, Brand and Advertising

Advertising puts the right message in front of the right people at the right time. If the placement year option is chosen, during this year travel costs will vary according to the location of the placement, and could be from £0 to £2,000. There may be the opportunity for optional day trips to companies in London. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. You may prefer to buy your own copy of key textbooks – this can cost between £50 and £250 per year. For courses with a sandwich year, thefee for the placement yearcan be viewed on theundergraduate fees table.

Increase your marketing skills within modules or through the Marketing Society and 360, our Business School student-led consultancy firm. In your first year, you’ll study Creative Skills for Marketers, Consumer Behaviour and Analysis, Marketing Communication, and Social Media Channels alongside other Business and Management modules. These modules are compulsory for all marketing courses, allowing you flexibility to change to a different course or stream after your first year wish to pursue a different career path.

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Again, the business would need to be complementary to yours and you would need to clarify the business opportunity for them. With the same Florist example, you could invite a local wedding dress shop owner to write about dress trends on your website, to complement your wedding flower services. You could even offer customers a special discount as part of the collaboration. If you’re a marketer putting together content to create brand awareness, you might think sales enablement content sits outside of… It’s understandable then, that the marketing pie can be cut into numerous slices.

  • It became the biggest bra launch in Europe, bringing Oxford Street to a standstill and resulting in Selfridges selling six months’ stock in just three hours.
  • Offer current customers the opportunity to earn a discount on their next product/service if they send a new customer your way.
  • Using social media and building up your digital networks is important, but don’t forget about traditional “face-to-face” networking as well!
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  • Many businesses of varying sizes have a content strategy in place in order to produce valuable content that can be promoted and found by their target customers.

The quote is a reminder that advertising is very difficult to manage reliably, and that importantly you will achieve the greatest success by managing your quality in every respect, as well as your advertising. Many customers dislike making buying decisions, particularly if the supplier is new. Inertia is difficult to overcome when you are a supplier chasing new customers, but it is a helpful aid in retaining existing customers, up to a point. The role of inertia, and the need for familiarity, are two major factors which make advertising uncertain.

To help you understand how to implement an effective strategy, our handy guide will introduce you to the basics of traditional and digital advertising and how they can benefit your business. The course is business focused, and is designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing, measuring and monitoring success. Online advertising for small businesses doesn’t have to cost a lot, however. You can hire professionals to create ads that will convert better than anything you could produce in-house. The up-front cost may be higher, but you’ll save time and effort when your first, second, or third effort doesn’t earn results.

Advertising campaign monitoring and management

Remind You’re reinforcing your brand message, telling existing customers why they should stick around. In the modern age, successful selling increasingly requires the supplier to give before selling anything. This type of training/information event method fits very neatly with the modern way of working cooperatively and collaboratively.

By building on brand association of quality industry titles, yours will ride on the authority of theirs. And with readership of those titles still being high, your brand and proposition is going to be seen. Study a range of theoretical approaches to the critical study of celebrity and its relation to media products. You will focus on celebrity as a cultural fabrication and on mass media representation as one of the key principles in the formation of celebrity culture.

Requirements for specific products

Offer current customers the opportunity to earn a discount on their next product/service if they send a new customer your way. Offer the new customer an introductory offer on their first purchase/appointment. Promote this feature on your website, social channels and hand out cards at your till for customers to fill out then and there.